Peter's Playbook

Peter SternPeter launched Strategic Sports Group, Inc. in 1997 (now Strategic) with an entrepreneurial vision to marry industry expertise consulting corporations and building sports and entertainment partnerships. In the decades that have followed, Peter has guided the agency into one of the most highly respected firms in the industry with a client roster including such category leaders as PepsiCo, New York Life, GlaxoSmithKline, Ball Corporation, and Constellation Energy.

Peter has served as a guest speaker at New York University, Fordham University, University of Kentucky, Strategic Research Institute's Sports Marketing Conference, World Research Group's Interactive Conference, and SBJ Sports Technology Summit. Additionally, Peter's business expertise and perspective has been featured in sports business trade publications including major media outlets such as the Wall Street Journal, ESPN, NBC Nightly News, and CNN.