Ball Corporation x Naming Rights

Ball Arena: A Local Footprint with Global Reach

The Situation

Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage packaging to manufacturers. So when Ball approached us about driving visibility for their first-ever aluminum consumer product, the Ball Aluminum Cup, we knew we had to go big.

The Solution

With Denver roots the Nuggets, Colorado Avalanche, and Colorado Mammoth are a part of the world’s largest sports property group. We worked with Kroenke Sports & Entertainment (KSE), to place the naming rights and promote the infinitely recyclable Ball Aluminum Cup. The sustainable cups have become a fan favorite and are used extensively in the arena, taken home as souvenirs, and most importantly, recycled.