Target x Shaun White

Reaching the core in Los Angeles

Signing autographs

The Situation

Who doesn’t love shopping at Target? It might be the one thing we can all agree on — even if the core skate and snowboard community doesn’t immediately admit it. Our job was to help reach these shredders who’ve grown up watching and wearing Shaun White to let them know about Shaun’s new grown up styles available exclusively at Target.

Target wanted to increase their brand affinity amongst the skate and snowboard community to support Shaun White’s clothing line exclusively sold at Target. 

The Solution

We partnered with Target to connect them with fans at Air & Style LA, a hybrid big-air competition, music festival and fashion event. We created three unforgettable, social-sharing experiences designed to immerse fans into the world of Shaun White where fashion, culture and competition are pushed to the limits.

Enduring Impact


Over 20,000 event attendees visited the Target activations

Earned Impressions

Over 1.2MM earned impressions were generated through social


Over 4,300 custom Shaun White t-shirts were delivered